Style as we know it is not impersonal, it exists at the intersectionality of everything we
indulge in. To be fair, the way you dress is an open dialogue to the world. So let’s talk about
the turban. A fashion accessory that is controversial yet iconic.

As luxury is straying away from the boring beige of minimalism and more people are
penchant on several ways to overtly communicate their knack for worldliness, the turban is not only a fashion statement but a cultural artifact and a whispered story.

Rooted in centuries of tradition from South Asia to North Africa, the turban is a nod to
history, identity, and resistance. In modern style, it becomes a tapestry: sometimes political but personal and always powerful. In a world that’s constantly micro-trending, globalizing and aestheticizing. The fabrics you choose and the accessories you repeat are all love letters to the places that inspire you or the ones that haunt your imagination.

An accessory that places cities, climates, cuisines, and cultural conversations as the
forefront of your silhouette is a way of honoring beauty from ancestors, mystics and
nomads.

The turban, in its many reincarnations, holds space for that question.

It’s not just an accessory; it’s a portal and when tied with intention, it tells stories of
migration, memory, and cultivated grace. In Morocco, it shields from the desert sun. In
India, it signals nobility or religious devotion. In 1970s Paris, it crowned Josephine Baker with glamour. And today, it serves as an everyday expression of elegance for fabulous women.

A wise woman once said “The turban is the end of my sentence, it is my style’s full stop.”
This phrase carries so much importance in tying such a simple accessory with certainty, as it is laced with poise for a woman who has seen a lot of everything yet knows where to
anchor herself in her style choices.

As a woman of color founder, wrapping up hair to either highlight it or protect it is no new trend cycle, in contrast as it is frowned upon rather than embraced. The same people who are vehemently against wearing the bonnet will praise the same concept on a runway in Milan without acknowledging the cultural double standard.

The Paradox remains, what the world labels as “too ethnic,” “too loud,” or “too other,” always finds its way onto moodboards and coveted magazine covers from fashion shot-callers but repackaged, rebranded and reimagined, and stripped of its original context.

In its truest form, cultural impact cannot exist without culture which requires adopting
the world as a source to cultivate it.

So Tanagra was born as a correction.

Tanagra happened in motion, from observing rickshaws slicing through the backstreets of
Mumbai to the hush and chatter of a textile shop where silk spilled like poetry onto sunlit
floors.

In the rhythm of women who’ve wrapped their stories for generations without asking for applause, our Turbans are sacred .

A gift to the women who wrap their brilliance, defiance and their softness all in one
accessory. In a world that repackages the essence of culture and cyclical trends, then sells it back to us with a mark-up and a hashtag. It is a vow to make sure that what we’ve always known as customary isn’t just remembered, it’s revered.